Cynthia Lee CCIM, TACS, GRI is a prominent figure in the world of commercial real estate and a recognized leader in the industry. As the National President of KW Commercial – Keller Williams Realty International, she has been honored as one of Texas Business Journals’ “Top 100” Most Influential People.
Cynthia also serves as Commercial Leadership Director for Keller Williams City View in San Antonio, Texas, where her visionary leadership grew the division into the largest in the company. Her ability to scale organizations, break barriers, and foster diversity has redefined what’s possible in the commercial real estate sector.
Nationally, Cynthia is recognized as an expert in franchise site selection. For over 15 years, she has represented and managed the portfolios of nearly two dozen national franchise brands, including Altitude Trampoline Park, The Pickle Pad, Salata, Crumbl Cookies, Title Boxing, Massage Heights – Heights Wellness Retreat, Skiptown, Clean Eatz, Keller Williams, American Deli, Face to Face Spa, Tapster, Ritual Hot Yoga, and Drive Automotive, among others.
As CEO of 9Collective, Cynthia leads an all-encompassing real estate platform that supports franchisors, franchisees, and real estate professionals seeking to elevate their knowledge and systems in site selection strategy.
A sought-after speaker, panelist, and moderator, Cynthia has been featured at leading franchise trade shows, national brand conferences, and retail events including the NBA Summer League Games and Franchise Springboard. She is a pending member of the International Franchise Association (IFA) and an active member of the International Council of Shopping Centers (ICSC).
Among her distinctions, Cynthia holds the prestigious CCIM (Certified Commercial Investment Member) designation, denoting advanced expertise in financial and market analysis. She is a Past President of the San Antonio/South Texas CCIM Chapter and remains deeply involved in its mission. She was also among the first recipients of the Texas Accredited Commercial Specialist (TACS) designation by Texas Realtors.
Cynthia began her commercial real estate career with Transwestern, later returning to Keller Williams to leverage the synergy between commercial and residential markets. She also holds the GRI (Graduate Realtor Institute) designation, reflecting her deep understanding of residential trends and consumer behavior.
Prior to real estate, Cynthia spent 16 years as a television news anchor and reporter for KABB-TV, followed by a decade-long career as a residential Realtor.
Her commitment to community runs just as deep. She served three terms on the Executive Board of the Hemisfair Park Area Redevelopment Corporation (City of San Antonio), is a Leadership San Antonio alumna, and has been featured as a Top Broker in Texas Monthly. She currently serves as a Board Director for the Guadalupe Regional Medical Foundation, supporting Texas’s last remaining city- and county-owned hospital.
Outside of her professional achievements, Cynthia is a dedicated wife and mother, professional pianist, emcee, certified kickboxing and boot camp instructor, Reiki Master, and practitioner of Transcendental Meditation. A proud native of Seguin, Texas, she is an alumna of Southern Methodist University (SMU) in Dallas.
Cynthia Lee is not just a leader in commercial real estate—she is a visionary, educator, and community advocate whose influence continues to shape the future of her profession and the communities she serves.
